Eyeshadow Is Back: Here’s How To Wear It in 2025 – E! Online

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When it comes to beauty trends, what goes around comes around.

In 2016, you couldn’t go anywhere without seeing a cut crease. But after clean girl makeup entered the chat in the 2020s, intricate eyeshadow looks seemed all but extinct.

However, the pendulum has swung once more, and it appears that eyeshadow is back, back, back again.

From the unrecognizable makeup trend to the viral cold girl look, eyeshadow is having a major revival.

That being said, your decades-old Naked palette isn’t going to cut it. You need some new eyeshadow in your makeup arsenal—and our shopping experts found tons of options that also happen to be super affordable.

When it comes to creating an eye look, the possibilities are endless.

You can keep it classic with a neutral-toned palette that’s perfect for a smoky eye. Don’t be afraid to add some glitter, either. A little shimmer on your lids, brow bone, or inner corner can make a big impact.

If you’re a one-and-done kind of girl, you’ll love the cream shadows we found from Moira Cosmetics and Jason Wu Beauty. Just swipe a single color over your lid and voilà! Your eyeshadow look is complete.

We also included an eyeshadow primer to help you achieve a long-wearing look that won’t budge.

Want to get in on the eyeshadow trend?

Keep scrolling to shop picks that will be adored by self-proclaimed beauty gurus and newbies alike.